Norwegian Cruise Line announced today that it will expand the innovative digital signage first introduced on Norwegian Breakaway to the line’s entire fleet by Summer 2015.
The interactive touch screen signs will allow guests to order specialty items, get directions and reserve dining, shore excursions and entertainment simply with a scan of their stateroom key. The screens will also be a feature on the line’s newest ship, Norwegian Getaway, arriving to her homeport of Miami in February 2014.
Each Norwegian ship will have between 30 and 50 touch and static screens located in prominent areas around the vessel. The screens will give guests the opportunity to make reservations for restaurants, entertainment and shore excursions as well serving as a personal concierge.
Guests will be able to order beverages, flowers, dining packages and more, including goodies and custom cakes from Carlo’s Bake Shop on Norwegian Breakaway to celebrate special occasions. The signs even provide guests with directions and maps to other locations on board, making it easy for them to navigate the ship.
“The interactive signage has been such a big hit on Norwegian Breakaway that we decided to expand it to our fleet so that all of our guests can take advantage of this exciting technology,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer. “With the introduction of these screens, Norwegian’s Freestyle Cruising is taken to a whole new level, allowing guests to further customize their vacation on their time. It’s all about freedom and flexibility.”
The signs will also serve a dual purpose of communicating important safety information. In the event of an emergency situation, they will be used to deliver guests
The new digital signage debuted on Norwegian Breakaway when the ship arrived to her year-round homeport of New York City in May.