Carnival Cruise Lines announced today that it will feature a travel agent call-to-action in new marketing materials beginning with its fall television advertising campaign.
With this modification, marketing materials will include a call-to-action guiding consumers to contact a travel professional, carnival.com or 1-800-CARNIVAL.
“We’ve heard loud and clear from travel agents that in order to build business together, we need to do a better job of guiding the millions of consumers we reach through our marketing initiatives to contact a travel agent,” said Joni Rein, Carnival’s vice president of worldwide sales. “We are so excited to introduce this message with our new fall television campaign and hope it will drive visibility to the value of using a travel agent when consumers decide to book a cruise.”
Carnival’s decision to introduce a travel agent call-to-action comes as a result of the line’s travel agent outreach program, Carnival Conversations, launched in early July. With this modification, travel agent call-to-actions will debut in Carnival’s new 30-second television advertisements appearing this fall. Similar 60-second television advertisements will end with a simple image and brand logo versus a specific call-to-action.
In addition, a travel agent call-to-action will be featured on all email and direct mail pieces as well as other marketing pieces depending on space and creative direction.