Paul Chong is joining Carnival Asia as its new vice president, business development to assist in implementing the company’s growth strategies within the rapidly expanding Asia region. The position reports to Pier Luigi Foschi, chairman and CEO of Carnival Asia.
Chong will be primarily responsible for Carnival Asia’s strategic priorities in government relations, port infrastructure and destination development, and port operations and guest services. This includes developing strategic partnerships, identifying investments and acquisitions in key markets or destinations, and expanding the reach of Carnival’s brands in Asia. He’ll also work to further develop cruise industry associations in the region.
Chong joins Carnival Asia after nearly 13 years with the Singapore-listed luxury hotel and resort group Banyan Tree Holdings Limited where he was responsible for the group’s global business development efforts and also served as the group’s general counsel. As the head of business development for the Banyan Tree group, Chong was instrumental in expanding the “Banyan Tree” and “Angsana” brands into key markets, including the Americas, the Caribbean, the Middle East, Europe and China.
“As we build our presence in Asia, we welcome Paul as a member of the initial team at Carnival Asia that will support Carnival Corporation & plc’s brand efforts to expand our presence and business in this most promising region for the cruise industry,” said Pier Foschi. “Paul has a remarkable track record of achievements and excellent people skills. We are very pleased to have him join us,” Foschi added.
Chong began his tenure at Banyan Tree Group as legal manager and took on increasingly important roles and functions. He was director of 58 companies within the group and the joint company secretary of the listed parent by the time of his departure.
This was in addition to his principal role as vice president business development and general counsel. Trained as a lawyer and called to the Singapore bar, Chong previously practiced in leading law firms including Messrs Allen & Gledhill and Messrs Rajah & Tann.