Carnival Corporation has appointed Roger Frizzell to the newly created position of senior vice president of corporate communications, effective June 24, 2013.

Frizzell will report to Carnival Corporation & plc Chairman and CEO Micky Arison and Vice Chairman and Chief Operating Officer Howard Frank. In his new role, Frizzell will serve as Carnival Corporation & plc’s chief communications officer, handling all corporate-level communications and public relations activities for the world’s largest cruise vacation group, which is the parent company of 10 cruise lines.

“We are extraordinarily fortunate to have an individual of Roger’s talents and background join our company to lead this critical function,” said Frank. “His extensive experience will be a tremendous asset to our organization.”

Frizzell most recently was vice president and chief communications officer for Pacific Gas & Electric in San Francisco, Calif. During the course of his 30-year career, Frizzell served as a top public relations executive at American Airlines for nearly a decade, as well as held high-level communications positions at Hewlett-Packard, Lucent Technologies and AT&T.