RWS and Associates Entertainment, Inc., an Emmy Award winning, full service entertainment firm specializing in live productions, has been tapped by Holland America Line as a new partner.

The two companies are collaborating to expand and enhance the live stage experience aboard Holland America Line’s remodeled main stage theaters on the ms Eurodam and ms Westerdam.

RWS and Associates, popular in the theme park industry for producing award-winning shows for Cedar Fair, Six Flags and Palace Entertainment among others, will write and produce a total of five new productions exclusively for Holland America Line.

Each original show will feature twelve singers and dancers performing amid new state-of-theart sound and lighting systems and a digital, kinetic LED scenery package.

Many of the talented performers, directors and choreographers at RWS and Associates are straight off the Broadway stage.

“For the past ten years it has been our great pleasure to deliver high quality, custom designed productions for the amusement industry,” said Ryan Stana, CEO of RWS and Associates. “We are grateful to our many theme park clients and, as we begin an amazing 2013 season, we are thrilled to celebrate the launch of our business into the cruise line industry as well.”

“Working with RWS and Associates to co-produce Luminosity in 2012 was an awesome experience,” said Charles Bradshaw of Cedar Point. “The quality of the show was second to none; it was a huge challenge, yet we weren’t surprised by the success. Bringing the type of all-inclusive production value RWS provides to the cruise industry should prove successful.”

Auditions conducted by Binder Casting will begin on July 22 in New York.