Costa Cruises North America has released a "Cruising Italian Style" guide that provides a thorough overview of Costa's internationally flavored cruise product. The first printed brochure the line's North American sales and marketing office has produced in three years, the piece is intended to have an extended shelf life by omitting itinerary and pricing information usually found in cruise collateral.
The 40-page "timeless" sales tool is designed for both travel agents and consumers, and defines the Costa brand via the line's unique onboard experience and itineraries, and includes deck plans and ship facts on the 14-vessel fleet.
"This beautifully illustrated booklet enables agents to familiarize their clients and prospects with the essential brand attributes of a Costa cruise," said Scott Knutson, Costa Cruises' vice president of sales and marketing. "The Costa product appeals to the desires of a variety of different vacationers, from those seeking new and exciting destinations to spa aficionados, wine lovers, foodies and those wanting to celebrate life in a fun, stylish and contemporary international setting."
The guide includes sections on the line's 65-year history and heritage, Costa's European experience and its value proposition as well as what it really means to "Cruise Italian Style." Shipboard activities and amenities are covered, as well as Costa's groundbreaking Samsara Spa and shipboard innovations such as its golf and Grand Prix simulators and 4D Cinema.
The "Where We Sail" section covers the regions where the line operates -- western and eastern Mediterranean, northern Europe, the Caribbean, Dubai and the Red Sea, the Far East and South America -- but does not give itineraries and pricing details that are subject to change.
The section on Costa's ships covers its characteristic shipboard décor and styling as well as staterooms and cabin categories, finishing with detailed ship deck plans and descriptions.
The final chapter answers frequently asked questions, and has information on the CostaClub for frequent cruisers.