Pullmantur Rebranding

New Look Empress (photo: Canal do Porto de Santos)Spain-based Pullmantur Cruises is re-branding, according to a company spokesperson in a released statement to Cruise Industry News.

The Pullmantur Empress is sporting a new blue color scheme as the 1990-built ship prepares for its South America season.

“Pullmantur is currently finalizing a re-branding process which will be applied to the entire fleet,” said a company spokesperson. “We have been undergoing a project to define a different and relevant brand positioning, based on an in depth consumer market research.”

The blue, hull similar to the new color of the Azmara sister ships, is a departure from the company’s red and white, which also adorns marketing literature, the firm’s 747s and more.

Cruise Industry News Email Alerts

Email Newsletter

Get the latest breaking cruise news. Sign up.

Cruise Ship Orderbook

123 Ships | 273,824 Berths | $70 Billion | View

Latest Magazine Issue | Fall 2018

CIN Fall 2018

In This Edition:



Food + Beverage



Zero Emissions

Interior Design