AIDA Cruises was awarded the "Innovation Prize 2012" by the Federal Association of the German Tourism Industry (BTW).
The Association has honored that the company revolutionized the German cruise market and has made a niche product into a product for everyone, but also that the company has an eye on future issues and actively approaches difficult subjects with new ideas.
Said Michael Ungerer, President AIDA Cruises, on the occasion of the awards ceremony: "We are delighted with this award. For us, it means the recognition of the work of our AIDA family, constituting 6,000 people from 25 nations. To break new ground is an important part of the corporate culture of AIDA. We take today's prize as an incentive to surprise in the future with new concepts and to leave the beaten path. Our guests will benefit from our innovative power. In the coming years we will continue our successful growth with products that further inspire the fascination of cruising and will be trendsetting for our industry. "