In a European survey by the “Reader’s Digest” magazine, AIDA Cruises has been voted the “Most Trusted Brand” in the “Cruises” category by German consumers for the second time in a row and by consumers in Austria for the first time. The company accepted the prestigious Pegasus Award in Dusseldorf last Friday, September 7, 2012.
“Trust is the basis of successful and, in particular, long-lasting customer relations. I would like to thank all our guests and marketing partners for their loyalty”, said Michael Ungerer, President of AIDA Cruises. “For us, this award is both an incentive and an obligation to continue setting high standards in the areas of product quality, safety, service and sustainable development in the future.”
The most widely read magazine in the world, “Reader’s Digest”, asked in a pan-European study entitled “European Trusted Brands” what brands its readers think of if they were to decide on the most trustworthy brand in 33 different categories. The winner in the “Cruises” category was AIDA Cruises. Some 7,474 interviewees took part in the survey in Germany alone, with a total of 27,467 participants in Europe as a whole.