Silversea Announces Biggest Nationwide Sales Ever

Silversea Cruises said today it is reaffirming its commitment to the agency distribution system with the September 10 launch of a multifaceted seven-week sales campaign titled "Operation Crossroads," targeting nearly 1,000 retail travel agencies across the U.S., the largest and most comprehensive national sales blitz the line has ever undertaken.

The company will be deploying an expansive sales team of area sales directors and account executives who will make walk-in sales calls throughout their respective territories armed with an array of new sales and marketing collateral, including Silversea's just-released 2013 Voyages brochure, all designed to educate and support travel agents in their efforts to promote Silversea.

The visits will also provide an opportunity for the Silversea sales team to offer tips on selling luxury travel, learn more about each agency's sales strategy, and respond to requests.

"This new initiative will allow us to strengthen our relationship and enhance communication with our retail travel partners, particularly those who may not be fully tapping into the lucrative luxury travel market," said Kristian C. Anderson, Silversea's vice president of sales for North America. "We want to help travel agents understand the exceptional benefits and value that a luxurious, all-inclusive Silversea vacation offers their clients, and which will empower them to close every sale."


Cruise Industry News Email Alerts


Email Newsletter

Get the latest breaking cruise news. Sign up.

Cruise Ship Orderbook

92 Ships | 198,372 Berths | $57 Billion | View

New 2021 Expedition Report

Cruise Industry News Expedition Cover


Market Overview

Complete Insight

2027 Outlook

New Players

Full Coverage

Order Today

All New 2021 Annual

Cruise Industry News 2021 Annual


Entire Industry

Supply Data

All Companies

400 Pages

Digital Access

2027 Outlook

Order Today