Cruise and Maritime Voyages, known for its brand of classic cruising with a British flair, is pleased to announce the appointment of cruise industry veteran, John Dennis, to the position of Vice President of Sales and Marketing. Dennis will be responsible for further enhancing the company’s brand identity and directing initiatives in the areas of Business Development through retail travel agencies, consortia and host agencies, print and online Advertising, e-Commerce and Corporate Communications.
“John is a talented and results-oriented leader who brings tremendous industry experience, success in driving revenues, customer focus, and proven marketing skills to our company,” said Alexios Tsokos, Vice President of Operations for Cruises and Maritime Voyages. “His command of the marketplace, in-depth knowledge of the cruise sector, and strong business relationships will prove to be a tremendous asset for Cruise and Maritime Voyages. John will also be an equally great resource for travel agents, group planners, consortia and our strategic alliance partners as we continue to grow.”
“I am very enthusiastic about this opportunity to be part of the North American launch of Cruise and Maritime Voyages, the company is positioned to bring an entirely new range of cruising programs to the market – very unique itineraries onboard classically inspired, smaller cruise vessels throughout the U.K., Europe and the Mediterranean – these exciting new programs are in high demand and ideally poised to help traditional and home-based agents, as well as group planners boost business,” said Dennis. “I look forward to working with the company’s team of professionals to increase our market reach and awareness about Cruise and Maritime Voyages in the U.S. and Canada.”
Dennis’ extensive 22-year background in the travel industry as well as the cruise sector includes a variety of positions in Sales & Marketing and Partnership Development for acclaimed brands including Club Med, Norwegian Cruise Lines, American Classic Voyages, and Premier Cruise Lines. Before joining Cruise and Maritime Voyages, Dennis most recently served as Director of National and Key Accounts and Business Planning at Club Med where he was responsible for strategic partner and major account development. Throughout his career, Dennis has also successfully led key initiatives in business development, brand positioning, alliance marketing, affinity programs, e-commerce, revenue-producing partnerships, niche marketing, and group sales.
Dennis is based at the new Cruise and Maritime Voyages North America office in Fort Lauderdale, Florida.