There’s nothing sleepy about Celebrity Cruises’ “Solsticizing” program.
One of the most ambitious revitalization initiatives in the history of the cruise industry, the $140-million program will add to the line’s Millennium Class ships a host of the venues and experiences guests love most on the Solstice Class ships, all within less than two years, with each ship completing the massive transformation over the course of an only three-week drydock period. And now, the line plans to complement the program further by rolling out an entirely new and ultimately fleetwide bedding program, “eXhale,” beginning with Celebrity Infinity when the ship emerges from Solsticizing on December 3, 2011.
Celebrity’s eXhale bedding program will include in every stateroom on the newly-Solsticized Celebrity Infinity new mattresses designed exclusively for Celebrity in partnership with Reverie, a leader in the field of luxury bedding. Hand-made in the U.S. with natural raw materials such as bamboo and sustainable natural rubber, the mattresses are almost entirely recyclable and biodegradable. With more than a dozen patents granted, the unique technology of the Reverie mattress features removable, hypo-allergenic, antibacterial and dust mite-resistant covers, and a breathable, plush pillow top with a patented air flow design that helps circulate air through the mattress and keep guests cool as they sleep.
Celebrity’s guests in Penthouse Suites, Royal Suites, Celebrity Suites and Sky Suites will enjoy a particularly unique sleep experience. In those spacious, luxurious accommodations, complete with 24/7 butler service, Celebrity will offer a premium Reverie mattress allowing guests to customize their sleep experience. With the expert help of their butler, guests sailing in those suites will be able to have their mattress tailored to their liking, within a range of options from extra plush to extra firm, all with the goal of precisely meeting their individual comfort preferences.
Rounding out Celebrity’s eXhale bedding program in each stateroom and suite will be custom-embroidered, 100% Egyptian cotton linens.
“We know how precious our guests’ vacation time is, so we set out to ensure that every moment of their vacation offers them the opportunity to do as much or as little as they choose – and that very well may include relaxing in bed to read a book, watch TV, or, of course, sleep,” said Celebrity’s Senior VP of Hotel Operations Lisa Lutoff-Perlo. “We are just as committed to offering a modern luxury experience with our bedding program as we are throughout the entire ship. It’s very exciting to introduce our new, premium, Reverie bedding system on a Millennium Class ship, as just one component of our vast Solsticizing program, and an appealing prelude to what guests in select suite categories will enjoy on Celebrity Reflection when she launches in Fall 2012.”
“Reverie is thrilled to provide Celebrity Cruises with an exclusive mattress design for their staterooms, and the Reverie Dream customizable luxury mattress for their suite guests,” said Reverie CEO Martin Rawls-Meehan. “We use the finest natural materials and patented technology, which we believe will enhance guests’ sleep experience. Celebrity cares about offering their guests a customized experience, and Reverie’s unique sleep system is a way to offer just that. Reverie is proud to be a part of Celebrity’s continuous efforts to deliver modern luxury in every aspect of their guests’ vacation experience.”
Celebrity also has confirmed that guests on the Solsticized Celebrity Infinity also will offer guests access to Wi-Fi throughout the ship (fee applies).