Los Angeles-based Crystal Cruises has appointed cruise industry veteran Jack Anderson as senior vice president, marketing and sales, effective July 1. Reporting directly to Crystal president, Gregg Michel, Anderson will oversee the luxury line’s marketing, sales and public relations efforts worldwide.
Anderson most recently held the position of senior vice president, worldwide marketing, sales and public relations at The Yachts of Seabourn, and previously served as vice president of corporate marketing and sales for Carnival Corporation, and senior vice president of worldwide marketing, sales, marketing, public relations and guest relations for Holland America Line and Windstar Cruises. In all, Anderson brings more than 30 years of cruise industry experience in creating strategic partnerships, building revenue and leading top performing teams.
“Jack is greatly respected for his intelligence, creativity, integrity and motivating leadership,” says Michel. “With his wealth of experience, passion for innovation and strong commitment to our retail distribution partners, we’re fortunate to have him on the Crystal team.”
Anderson and his wife, Kelly, will reside in Los Angeles.