, North America’s leading travel services marketing organization, significantly strengthened its position as a luxury-focused organization in 2010 by adding many key suppliers to its upscale portfolio.

High-end Preferred Suppliers who joined the organization this year include Cox & Kings, Tauck, Smithsonian Journeys Travel Adventures, Kensington Tours, Compagnie du Ponant Yacht Cruises and, most recently, Fairmont | Raffles | Swissôtel Hotels & Resorts. These respected companies perfectly complement those already included in’s luxury portfolio, including Silversea Cruises, Crystal Cruises, Regent Seven Seas Cruises and Azamara Club Cruises, to name a few.

“By providing more premium products that generate higher commissions, we are presenting our members more profitable ways to meet the needs of their upscale clients,” said Steve Tracas,’s president & CEO. “With more than $300 million in luxury sales annually, members have proved they have the experience and knowledge to sell these products successfully.”

“We've been watching for the past few years and have noted their strong shift towards luxury,” said Rick Baron, Tauck’s director of Worldwide Accounts. “We felt the timing was perfect for Tauck to enter into a Preferred Supplier relationship. The warm and enthusiastic welcome we've received from the members has been overwhelming.”

“Fairmont | Raffles | Swissôtel Hotels & Resorts are extremely pleased to have the opportunity to partner with,” added Mark Sergot, vice president of Global Sales for Fairmont Raffles Hotels International. “Our new partnership will only enhance our position within the agency community. We continue to be committed to this very important segment which plays an integral part in our company’s success.”

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