Roberta Jacoby, a 33-year cruise industry veteran, has been named senior vice president – corporate special projects for Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest cruise vacation group.

 In this newly created position, Jacoby will be responsible for developing and implementing strategic initiatives for Carnival’s affiliated brands throughout North America, Europe and Australia. She will report to Carnival Corporation & plc Vice Chairman and Chief Operating Officer Howard Frank.

 “With 33 years of cruise industry experience in a wide range of areas – including hotel operations, corporate training and air/sea – Roberta has a passion for our business and is the ideal candidate for this new position.  Her extensive expertise, leadership and management skills will be of tremendous benefit to all of our brands as we continue to explore and develop initiatives that enable us to provide superior vacations to our guests,” Frank said.  

Prior to assuming this new position, Jacoby served as senior vice president – hotel operations for Carnival Corporation & plc’s flagship brand, Carnival Cruise Lines, where she oversaw all of the line’s hotel functions, including food and beverage, accommodations, corporate training, crew personnel, entertainment, shore excursions, and youth programming, among others.  She previously chaired the line’s Quality Assurance Team comprised of company executives who visit each ship to evaluate the product and meet with shipboard personnel.

Jacoby began her Carnival career in the air/sea department where she held a variety of positions before being named vice president of air/sea operations in 1990.  She also developed Carnival’s award-winning corporate training department and in 2000 was appointed senior vice president of air/sea operations and corporate training.   

Carnival Corporation & plc is the largest cruise vacation group in the world, with a portfolio of cruise brands in North America, Europe and Australia, comprised of Carnival Cruise Lines, Holland America Line, Princess Cruises, The Yachts of Seabourn, AIDA Cruises, Costa Cruises, Cunard Line, Ibero Cruises, Ocean Village, P&O Cruises and P&O Cruises Australia.