Oasis of the Seas
The Oasis of the Seas is not only creating excitement in the North American market, Royal Caribbean International expects the new ship to be a powerful draw of international passengers as well, who will only be happy to fly to Ft. Lauderdale, according to Adam Goldstein, president and CEO. He said that he expects at least 25 percent of the passengers on the new ship to be foreign. Over its lifespan, Goldstein said he thinks the ship can go wherever there is enough market to support her.
Carnival Cruise Lines is the only cruise line in the world with a clearly defined product, according to Gerry Cahill, president and CEO. “All the other lines are trying to go up-market,” he said, “and tend to blend. We are truly defined: we offer a memorable vacation experience and a great value, targeting middle-America. Our target guy is 40-some odd years old and may have a family, but he is not making $1 million a year – he just wants to have a great vacation experience.”
According to Eirik Nyhus, director of maritime environmental strategic issues at Det Norske Veritas, one of the biggest issues relating to the December U.N. Conference on Climate Change Copenhagen is uncertainty. Nyhus said that he was hoping the conference will give the IMO the task of developing regulations that will be on a level playing field for everybody. "If that happens, we have come a long way," he added. The EU has stated that the IMO has until 2011 to come up with regulations, Nyhus said, or it will allow regional regulations.
NCL Improves Scores
Norwegian Cruise Line has made some giant strides in product improvements, according to cruise line President and COO Roberto Martinoli, who cited passenger ratings in web surveys conducted one to two weeks after a cruise. The so-called GEL (Guest Experience and Loyalty) scores were up as much as 31 percent for entertainment in July 2009, compared to July 2008, and up 16 percent for food and beverage.
And there is more: Utopia Residences have signed a letter of intent to build its combined residence and cruise ship at Samsung Heavy Industries; Orion is expanding with a long term charter agreement for the Clelia II.