Holland America Line announced that Mary Beth Wressell has been named director, media advertising and e-marketing, and Tanya Morell has been promoted to director, direct & loyalty marketing.
“We are pleased to announce the promotions of these two accomplished associates,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs, for Holland America Line. “These positions will synchronize our strong online and tactical marketing efforts with the successful implementation of our new mariner loyalty program and capitalize on the varied strengths of our team members.”
Wressell will oversee the development of e-marketing and online advertising efforts in addition to Holland America Line’s award-winning consumer magazine advertising campaign and trade communication. Most recently, Wressell held the position of senior manager, media advertising, with the company. Wressell has more than 18 years of marketing experience within the cruise industry including four years in marketing communications within the company and seven years with Virtuoso as managing director, travel clubs and director, direct marketing. Previously, Wressell worked with the Holland America Line account while at the advertising agency, DDB Worldwide Communications Group.
Wressell will report to Judy Palmer, vice president, marketing communications. Wressell holds a Bachelor of Arts degree in communications with a specialty in advertising from the University of North Dakota.
With more than 14 years in the cruise industry, Tanya Morell will be responsible for Holland America Line’s direct marketing operation and driving loyalty marketing activities. Most recently, Morell was senior product manager for Europe and transatlantic voyages for Holland America and previously served for two years as product manager for the Caribbean and the Canada/ New England destinations. Prior to joining Holland America Line’s direct marketing department in 2004, Morell oversaw the company’s direct marketing efforts while at the advertising agency, DDB Worldwide Communications Group.
Morell will report to John Delaney, vice president, revenue marketing. Morell holds a Bachelor of Arts degree in business administration from the University of Washington.