Together with Crystal Cruises, Porsche and its event organizers planned three-day itineraries roundtrip from Barcelona for five groups of 350-400 international Porsche dealers.Â Crystal Serenity's public rooms were converted to training centers where dealers could absorb all of the car's specifications, including rooms devoted to its engine, brakes and sound system.Â Dealers then disembarked Crystal Serenity in Marseilles for hours of test driving to St. Tropez.
Crystal Serenity's spaciousness and its breadth of public rooms was key to accommodating a project of this scope.Â An on deck program culminated with the unveiling of the new Panamera on deck.Â Hundreds of Crystal Serenity crew members assisted with the complex installations and alternative styles of food & beverage service for Porsche dealers, staff and subcontractors.
"This was the best executed event in years," said Andreas Henke, General Manager Marketing Services.Â "The Crystal Cruises' team was professional, flexible and always maintained a positive attitude.Â When you launch something as impressive and innovative as the Panamera and you have an educational project of this magnitude, you want to work with the best."
"From start to finish, it was great to work with professionals at Porsche and their incredible team of event organizers," said Thomas Mazloum, senior vice president, hotel operations. "It is extraordinary attention to detail that makes it all work from their operation and ours.Â Not only were our ship's public rooms returned to normal, but the assembly was completed ahead of schedule.Â Now that's teamwork."