MSC Signs On as Sponsor of Japanese Soccer Team

Akito Takata, President and CEO, Japanet Holdings and Gianni Onorato, CEO MSC Cruises

MSC Cruises has signed a five-year sponsorship deal with Japanese professional soccer club V-Varen Nagasaki, its first sporting venture in the key Japanese market

MSC Cruises’ currently partners with English Premier League team Chelsea, French Ligue 1’s Paris Saint-Germain and Napoli in Italy’s Serie A.

The V in V-Varen stands for vitória or 'victory' in Portuguese while Varen is Dutch for to sail, representing Nagasaki’s rich heritage as a port of call for Portuguese and Dutch traders in the 16th Century, according to a press release. 

The ambitious football club, which is based in Nagasaki, is owned by one of the country’s leading TV shopping channels Japanet and is developing a 7-hectare site for a new sporting, commercial and entertainment complex set to open in 2023 in the port city which will include a transparent-roofed 23,000-seat stadium.

The line has also signed a five-year memorandum of understanding with Japanet to further promote cruising on a larger scale in Japan.

Gianni Onorato, CEO, MSC Cruises said: “MSC Cruises and Japanet have much in common, including values and business objectives. We’re both privately-owned, family-run companies with mutual commitments to sustainability and respect for the environment, something deep-rooted in every aspect of our respective businesses. Our similarities in business are also reflected in our joint passion for football and it was only natural that we would come together to support V-Varen Nagasaki.”

Cruise Industry News Email Alerts

 

Email Newsletter

Get the latest breaking cruise news. Sign up.

Cruise Ship Orderbook

105 Ships | 217,624 Berths | $62 Billion | View

New 2021 Drydock Report

Cruise Industry News Drydock Report

Highlights:

Market Overview

100 Pages

Full Intelligence

2021-2023

Best Practices

Full Coverage

Order Today

All New Executive Guide

Cruise Executive Guide 2021

Highlights:

Reach the Lines

New for 2021

All Brands

New Companies

Decision Makers

Instant Download

Order Today