AmaWaterways announced that its newest ship, the AmaSiena, is set to cruise the Rhine, Moselle and Main rivers starting July 22, 2020.

Cruise industry veteran Debbie Fiorino will perform the christening honors for the 156-passenger ship alongside AmaWaterways’ executive team, local dignitaries and special guests during a festive ceremony planned for mid-August 2020, according to a company statement.

“We are proud and happy to have a remarkable leader like Debbie join the AmaWaterways family as Godmother of the beautiful AmaSiena,” said Kristin Karst, executive vice president and co-founder of AmaWaterways. “Debbie is renowned for her innovation, culture of caring and inspirational spirit, which are all shared values of AmaWaterways.”

Fiorino currently serves as senior vice president and COO of Owned Brands for World Travel Holdings – the world’s largest cruise agency and leisure travel company. With nearly thirty years of experience in business and leadership, and more than 15 years in the travel industry, Fiorino has played a key leadership role in driving strategic growth for the company.

“Being named a Godmother is a very special honor in the cruise industry and I am humbled and grateful to co-owners Rudi Schreiner, Kristin Karst and Gary Murphy for this prestigious opportunity,” said Fiorino.

Sister ship to the AmaMora, AmaLea and AmaKristina, the AmaSiena will feature 78 staterooms, the majority of which will have AmaWaterways’ signature twin balconies, which offer panoramic views from both a French and an outside balcony.