With the Viking Sun in Los Angeles on her world cruise, Viking Chairman Torstein Hagen greeted guests on Viking Sun, and during a press conference onboard unveiled a new multi-channel brand advertising campaign titled, "Did You Know?"
It was the first ever call for a Viking ship on the West Coast, and Los Angeles is the home of the company's U.S. headquarters.
"We have always been a travel company that focuses on exploration and cultural immersion," said Torstein Hagen, Chairman of Viking. "In the last two decades we have led the industry in river cruising, and as we become the leading small ship ocean cruise line we have an opportunity to introduce many new travelers to the Viking way of exploration. Our new 'Did You Know?' campaign is aimed at inspiring people who may not yet know what makes us so different in the industry, why we are the most award-winning cruise line and how we can provide more included value than any other cruise company."
Timed with the cruise industry's "Wave Season" in January, the launch of Viking's new "Did You Know?" campaign will feature new creative advertisements that will appear across all marketing channels, including TV, print and digital the company said.
Aimed at travel agents and the company's target audience of experienced travelers 55 and older, the campaign highlights Viking's industry differentiators, including its inclusive value with a shore excursion included in every port, as well as what Viking is not – no formal nights, no kids and no casinos.
At the press conference, Hagen also announced that the company's sixth ship will be named Viking Jupiter, which will launch in February 2019.