While Holland America Line’s Web site – www.hollandamerica.com – has always enjoyed a global audience, the 135-year-old company announced today the addition of a translation feature that allows visitors to select the language of their choice to the Web site’s highest traffic areas. Now, visitors to www.hollandamerica.com can display destination information, fares, online e-brochures, news articles, special offers, Mariner Society information and more in German, Spanish and Dutch.
“As a global company, we recognize the value of offering our Web site in a variety of languages,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs, Holland America Line. “It is our goal to make our Web site user experience as clear, convenient and as welcoming as possible.”
Once on the Web site, visitors are able to switch between languages at any time simply by choosing a different language from the “Select a Language” drop-down menu in the upper right-hand corner of each applicable Web page. If a visitor does not choose a language, the site will automatically default to English.