Costa Crociere is making a big deployment move in China and announced earlier this week the Costa Atlantica will now homeport in Shenzhen starting in late January and continuing for the rest of 2018.
The move will help strengthen the company's position in Southern China, according to a press release.
"The Southern China market is an important part of Costa's strategic plan in China," said Mario Zanetti, president of Carnival China. "In recent years, Costa has opened several routes, including sailing from Shenzhen, Guangzhou and Xiamen"
Starting on Jan. 28, the ship will launch its new program, offering a variety of itineraries, with six-day cruises to Japan, six-day cruises to Vietnam and six-day cruises to the Philippines.
Compared to other companies offering cruises in China, this Costa deployment features slightly longer itineraries. Most cruises offered in the Chinese market are four to five days.
Japan itineraries include two port calls, either Okinawa and the Yaeyama Islands or Okinawa and Miyako Island.
Shenzhen opened its new Prince Bay homeport facility last July and has since seen 118 cruise ships and 159,000 passengers, according to a statement.