Kent Zhu

Three distinct cruise lines and a group of shipyards in Germany all under the same ownership paint a bright control-your-own-destiny style future for Genting Hong Kong.

Coming aboard in May, Kent Zhu, president of Genting Cruise Lines, has one of the biggest tasks of them all: building a massive distribution and sales network in mainland China.

Genting Cruise Lines was formed under Genting Hong Kong, specifically overseeing Star Cruises, Dream Cruises and Crystal Cruises.

“It was created with the purpose of cross-sharing the resources and services of the three cruise line brands, where available and applicable, and capitalizing and maximizing on the strength of each brand to increase overall efficiencies,” Zhu said.

Zhu told Cruise Industry News in an exclusive interview that a 10-year plan is in place, with ship deliveries outlined through 2021. These include not only the two Dream Cruises newbuilds, but two Star Global-class ships, and Crystal riverboats and expedition vessels.

“Growing the company’s cruise business in Asia for our respective cruise brands, especially for China, remains a top priority and our goal is to implement an effective distribution strategy,” Zhu said.

Promoting three cruise lines will come down to creating a strong distribution network in mainland China, he added.

“We are creating a nationwide network across the region by exploring a diverse range of distribution channel options, both offline and online, as well as innovating and enhancing our existing channels,” he explained.

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The 2018 China Market Report by Cruise Industry News is the only resource covering the future trajectory of the Chinese and Asia-Pacific cruise industry, presenting the past, present and future in a concise 95-plus page PDF download.

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