Cruise.co, which operates what is calls the UK's largest cruise website, has announced the completion of its acquisition of the German cruise travel agency Kreuzfahrtberater.de, in a transaction totalling 25 million euro.
The acquisition is resulting in the company having operations in the two largest cruise markets in Europe.
According to Crusie.co, the new combined company will have cruise sales of 250 million euro, making it the largest cruise travel agency in Europe. The company’s websites, Cruise.co.uk, Cruises.uk, Kreuzfahrtberater.de and Seascanner.com, will have a combined annual traffic of over 37.5 million visits and feature over 260,000 real customer reviews and opinions.
The UK ocean cruise market totalled 1.89 million passengers in 2016 and the German market was 2.02 million.
Cruise.co was formed 10 years ago when Seamus Conlon led a MBO (management buy-out) from Carnival Corporation in 2007, when its turnover was 18 million pounds. Bridgepoint Development Capital subsequently acquired Cruise.co in 2016 in a transaction totalling 52 million pounds.