Casting "evolution" and "innovation" in starring roles, Broward County's Port Everglades is premiering a new DVD that features the South Florida seaport's diverse business mix of cruise, cargo, petroleum and real estate and its commitment to environmental and economic stability.
"Port Everglades is all about evolution and innovation, which is why our message to the industry is 'We're ready. Bring it on.' The global marketplace is continuously evolving and we need to innovate to meet our customers' needs -- today and tomorrow," says Port Director Phillip C. Allen. "We want to show viewers that Port Everglades is focused on efficiently facilitating the flow of commerce and cruise passengers as well as serving as an economic engine for the community while protecting the environment."
The seven-minute DVD, "The Evolution of Port Everglades: Keeping Tomorrow on Our Radar," was filmed by LP Media and Starmark International in high definition and translated from English into Spanish, Portuguese, Italian and French. The theme was created in line with the Port's brand message, which positions Port Everglades as poised and ready for tomorrow.
While Port Everglades takes center stage, the DVD also features Greater Fort Lauderdale as a vacation hotspot for cruise passengers before and after they sail. Scenes from Greater Fort Lauderdale highlight area beaches and resorts, shopping, boating, dining and Fort Lauderdale-Hollywood International Airport.
"The Evolution of Port Everglades; Keeping Tomorrow on Our Radar," can be viewed on the Port Everglades web site at www.broward.org/port or presented to interested business and community organizations by calling the Port's Speaker's Bureau at 954-468-3505. It can also be viewed on demand from www.broward.org, "Video Central" feature.
As one of South Florida's leading economic powerhouse, Port Everglades is the gateway for international trade and cruise vacations. Port Everglades is one of the busiest cruise ports worldwide. It is among the fastest growing container ports in the United States, according to the PIERS import/export database. And, Port Everglades is South Florida's main seaport for receiving petroleum products including, gasoline and jet fuel. The Port Everglades Department is a self-supporting Enterprise Fund of Broward County government with operating revenues of approximately $112.5 million. It does not rely on local tax dollars for operations. The total value of economic activity at Port Everglades surpasses almost $18 billion. Approximately 200,000 Florida jobs are impacted by the Port, including 11,000 people who work for companies that provide direct services to Port Everglades.