Silversea Cruises today announced a partnership with the Plateno Group in China.
The partnership terms will see the Chinese hospitality brand market and sell on behalf of Silversea Cruises throughout mainland China, Hong Kong and Macau.
“We have long identified China as a key source market and destination for the development of the Silversea brand, and we are proud to be able to partner with the team at Plateno as we embark on this next stage of growth in the region” said Manfredi Lefebvre d’Ovidio, Executive Chairman of Silversea Cruises. “Having the right partner to provide market insight and support locally, as well as one who shares our company’s vision, will be key to our commercial success, and we are convinced that the team at Plateno are the right team to bring and share in this commercial success by our side”.
“In our quest to become the world’s leading hotel group, we are always looking for new opportunities to bring value and new experiences to our guests, and this partnership agreement with Silversea will provide an exclusive opportunity for us to showcase the leading luxury hospitality experience at sea” said Zheng Nanyan, Chief Brand Architect, Chairman of the Board, Founder of Plateno. “We look forward to continuing the work Silversea has started in the Chinese market, and excited to be in a position to be able to introduce the brand to a much broader audience and demographic”.
As part of the agreement, Plateno will advertise and sell Silversea cruises throughout the territory and be responsible for the development of the Silversea brand image amongst the varied local audiences.