Carnival Cruise Line is joining with Amazon to offer a pre–Black Friday deal on cruise bookings through Amazon.com. The first 1,150 customers who click through Carnival’s ad on Amazon and book a Carnival cruise between Nov. 21 and 23 will receive an Amazon Echo Dot.
Interested customers can visit Amazon.com and click on a Carnival display ad, which will take them to a dedicated page on the Carnival Cruise Line website. Amazon cruise bookings will be coded so the cruisers receive the perks, and travel professionals will still receive commission if their clients book the offer through them, according to a statement.
"Amazon has a huge audience with the potential to introduce thousands of new consumers to the world of cruising, so being one of the first cruise lines to work with them for a Black Friday promotion opens a world of possibilities,” said Christine Duffy, president of Carnival Cruise Line. “Both Carnival and Amazon offer an exceptional range of options and experiences in music, food, family and entertainment, which makes this an exciting collaboration.”
“Amazon is focused on delighting customers with the best offers and experiences – including from brands that don’t sell their products directly on our site,” said Jeremi Gorman, Head of North American advertising sales for Amazon Media Group. “We are thrilled to be working with a leading cruise line such as Carnival on this unique program, and to help our customers discover the joy of cruising!”