Carnival Corp. today announced it has created three original TV programs that will air on major networks on Saturday mornings beginning October 1.
"Representing a first in the cruise industry, this innovative communications approach builds on the company's strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures," said a statement. The programs will also help drive sales for the domestic U.S. cruising market.
Carnival Corporation's three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages.
Carnival will produce 80 episodes over the next year. All 10 company brands will be featured.
"We are excited to launch our first original TV programs and to share compelling content and stories with millions of people," said Arnold Donald, CEO of Carnival Corporation. "We have taken great care to develop TV shows that we believe families and people of all ages will truly enjoy watching, with interesting stories, charismatic hosts and spectacular video, showing how much fun people have traveling the world by ocean on our fleet of more than 100 cruise ships. The shows will also help dispel outdated myths about cruising and expose a much broader consumer audience to why cruising is the fastest growing segment of the vacation industry."
Added Donald: "This strategy to create original content across multiple media platforms is just one of the innovative approaches we are taking to expand the market for cruise vacations. These programs will show people in a highly engaging way why cruising is such a great vacation at an exceptional value."
Carnival Corporation's three original new TV series launching on Oct. 1 include:
"Ocean Treks with Jeff Corwin"
ABC – Airing Saturday mornings*
"Ocean Treks with Jeff Corwin" will broadcast nationally as part of the sixth season of the Daytime Emmy-winning block Weekend Adventure, a three-hour programming block airing Saturday mornings on 98 percent of the country's ABC affiliate channels. The show follows Emmy-winning host Jeff Corwin as he embarks on adventures in some of the world's most exciting destinations, such as repelling down cliffs, flight-seeing to glacier landings, mountain climbing in a national park and zip lining through a rainforest.
"The Voyager with Josh Garcia"
NBC – Airing Saturday mornings*
"The Voyager with Josh Garcia" follows video journalist and world-traveler Josh Garcia as he goes off the beaten path in fascinating seaside ports to meet locals who share their rich history, life stories and exotic foods, and introduces viewers to the hidden beauty, cultural diversity and amazing flavors native to each destination. The program will air as part of NBC's all-new, three-hour programming block that extends the network's "The More You Know" brand with inspiring stories on NBC stations throughout the country.
The CW – Airing Saturday mornings*
"Vacation Creation," featuring "In Living Color" star and comedian Tommy Davidson and YouTube celebrity Andrea Feczko as hosts, goes beyond the typical travel show by personalizing vacations of a lifetime for couples, individuals and families facing hardship, in need of hope or seeking much-needed time together. From bringing three generations of women together to visit Russia for the first time since their grandmother escaped a war to giving a father whose life was threatened by illness a trip to remember, the show follows Davidson and Feczko as they tell inspiring stories and surprise guests with a dream vacation. The series will air as part of The CW's "One Magnificent Morning" Saturday morning block.