Cruise Planners announced today the launch of ‘CP POD’, a powerful new Print On Demand (POD) solution designed to help agents maintain consistent and meaningful dialogue with existing clients, as well as prospect for new ones.
Available exclusively to Cruise Planners members, CP POD features a comprehensive array of templates for the production of professional collateral materials, including print ads, postcards, gift certificates, brochures, flyers, and “trigger cards.” Offering the ultimate in marketing convenience, the CP POD trigger card module enables agents to set up the automatic creation and distribution of personal cards to clients celebrating birthdays, anniversaries, and even schedule dates to target communication to group clients, or follow-up’s after sailings.
“Busy agents will truly love the ease and convenience of the trigger cards feature,” said Vicky Garcia, Senior Vice President, Sales & Marketing for Cruise Planners. “Everything you need to establish and maintain a close and meaningful ongoing dialogue with all your clients is available through one centralized source – just set it and forget it.”
Collateral materials are available in general as well as themed options targeting such niche markets as romance (destination weddings, honeymoons), family travel, holidays and reunions. All CP POD collateral materials can be customized with personal or stock photography, and agents can personalize select copy points within each piece, including call to action contact information.
“The true strength of the program is the one-to-one marketing elements that can be included in each printed piece,” Garcia continued. “Each piece can be personalized with the client’s name, allowing agents to speak to them more effectively in a way that builds relationships, loyalty and drives sales.”
CP POD is available free for Cruise Planners members, though printing and shipping charges apply for all orders. Once ordered, all CP POD collateral pieces are shipped within 48 hours, ensuring that agents can maximize marketing opportunities for limited time offers, as well as those with longer validity windows.
“We’ve given a ‘sneak peak’ of CP POD to some of our preferred cruise line partners and the response has been overwhelmingly positive, especially since our agents can be on the street with a last-minute offer featuring a personalized one-to-one client message within a few short days,” said Garcia. “The print quality of the pieces is also exceptional, which helps to support each cruise lines’ brand equity. Our agents are already seeing great results after just a few small campaigns, so we’re off to a great start.”
CP POD continues Cruise Planners’ long-standing commitment to provide its agents with the most advanced tech tools to help them build their businesses.
Michelle Fee, CEO of Cruise Planners, commented on CP POD, stating: “Whoever has the best tech toys, wins. CP POD makes it quick and easy to create and manage the distribution of professional print collateral pieces on par with the biggest marketers in the industry. This is truly an exceptional tool that in the hands of any serious and dedicated agent can really make a huge difference. We’re proud to offer CP POD as the latest in our growing list of sales and marketing support services available exclusively to our valued member agents.”
For more information about CP POD and Cruise Planners, including details on how to become a Cruise Planners agent, please call 1-888-582-2150 or visit www.beacruiseagent.com.