Princess Cruises debuted a new interactive mobile experience, “Places to Sea,” a swipe-to-like technology tool that takes users on a visual journey through destinations, activities and culinary experiences to match them with a travel personality and cruise destination recommendations, according to a statement from the cruise line.
“Places to Sea” was designed for all Android and iOS smartphone mobile devices. It’s easy for users to swipe (right to like or left to pass) through a series of travel-related images that include everything from culinary delights to destinations and a excursions. After the user has swiped through the images, the interface identifies travel preferences and then assigns one of five different travel personalities. So whether the user is an “adventurer,” “culturist,” “naturalist,” or a “foodie,” Princess Cruises will match a cruise destination and various cruise itineraries.
“For many travelers who are researching cruises, it’s easy to get overwhelmed with so many options and choices - and our new Places to Sea experience guides the process and matches the ideal trip with a person’s personality,” said Gordon Ho, Princess Cruises senior vice president of global marketing. “The swipe technology is a trend that plays well in the travel space. It’s easy to use and turns the travel planning process into a game that introduces unexpected places and experiences that may not have been top of mind for the consumer,” added Ho.