The French Riviera Cruise Club (FRCC) is positioning itself to better help cruise lines drive market demand and sell shore excursions, while also keeping local stakeholders aware of the benefi ts of cruise calls with a new series of awards it is giving out.
After spending time studying cruise lines’ websites and brochures, the Destination Award went to the cruise company that best represents the region in their marketing materials.
The Excursion Award went to the cruise operator with the most innovative shore excursion initiative in the region.
In addition and also new is the Technical Award, whichw was presented to the ship and cruise line that has successfully handled a challenging operational situation when coming into a FRCC port. Finally, aimed at local stakeholders and communities, the Green Award went to the best environmental/green ship.
Destination Award: Azamara Club Cruises
Excursion Award: Silversea
Technical Award: Norwegian Cruise Line
Green Award: Royal Caribbean International