British holiday makers wanting to get away to Europe this summer are looking to cruise holidays to avoid being caught out by the euro exchange rate.

British cruise lines are offering a wide range of holidays to Europe this summer, where holidaymakers can pay for the inclusive trip and their on board spend in sterling, thereby avoiding wasting valuable spending money on the unfavourable exchange rate.

American cruise lines like Princess Cruises have a dollar currency on board, therefore offering passengers additional savings with half priced drinks, shore excursions and shopping.

Carnival UK chief executive officer, David Dingle, said “Travelling to Europe is currently seen as an expensive holiday option due to the weak Sterling against the Euro, but British holidaymakers do not need to miss out.

“Cruise holidays have always offered excellent value for money but with the current exchange rate relationships, cruises are now one of the most cost effective ways to visit Europe.

“Real savings can be made by families this summer as all the little extras which turn out to be not so little, in hotels and resorts, like supervised children's clubs, night nursery and children's entertainment are all included in the cost of a cruise.”

There are still some good cruise deals to be had for this summer and early booking is suggested for 2009.