Un-Cruise Adventures has hired Richard G. Edwards as vice president of sales and marketing. Edwards takes over the role from Tim Jacox who stepped into a new role as president and COO.
“Richard has a proven track record of success in both sales and marketing in the travel business,” said Tim Jacox, president and COO. “His knowledge of digital marketing, sales strategies and relationships in the travel industry will be invaluable to us as Un-Cruise Adventures continues to expand and grow.”
As the vice president of sales and marketing, Edwards is responsible for strengthening relationships with new and valued longtime travel industry partners, managing the line’s overall brand integrity and participating in strategic planning with the executive team. He’ll lead the marketing staff to increase Un-Cruise Adventures’ global brand presence and consumer understanding of the fast-growing adventure cruising segment. Edwards reports to Tim Jacox.
A 15-year travel industry professional, Edwards has worked as vice president at Wildland Adventures, founding executive director of the Trusted Adventures consortium, and as the director of marketing at G (GAP) Adventures among many years of consulting with adventure companies and non-profits. At G Adventures, he was also founding director and senior advisor for Planeterra, the non-profit arm. His most recent work has been as partner at Tartan Destinations, a firm built on providing boutique marketing strategies, communications and trade development for destinations and a variety of travel and tourism organizations.
Edwards has worked and traveled in 40+ countries, using his international experience and proficiency in Spanish to develop Latin American adventure tourism. He’s currently a board member of the Adventure Travel Trade Association and has been cited as a Top Travel Specialist for Costa Rica by Condé Nast Traveler magazine each year since 2006.