Royal Caribbean International today launched COME SEEK LIVE, running through the social media app Periscope (live video streaming) and showcased on billboards in New York City. This lets the public to interact in real time with features on the Anthem of the Seas and various ports.
"It will allow followers from around the world the opportunity to experience the adventures of influential seekers via live-streaming of 13 live broadcasts from five islands over seven days, beginning today," said a Royal Caribbean statement. "Streaming events will begin at the Las Playas natural water slide in Puerto Rico and adventure-hop from playing with green monkeys at the Wildlife Reserve in Barbados to riding ATVs in St. Maarten or enjoying a post-expedition refreshment made by a robot at Anthem’s Bionic Bar. Periscope followers will be able to direct the adventurers next steps with the unfolding story showing followers what they could be doing right at that moment onboard a Royal Caribbean adventure."
“COME SEEK LIVE is an exciting way for Royal Caribbean to challenge the misperceptions travelers have about the cruise industry. We are continually evolving the experience across our fleet, designing adventures that inspire and excite our travelers,” said Jim Berra, senior vice president and chief marketing officer, Marketing, Royal Caribbean International. “It is natural that we would bring this innovation to the transformation of our marketing as well, especially as we recognize that millennials require us to communicate with them using new channels.”