The Port of Houston moved aggressively into the cruise industry in 2012, but looks to be giving up after just a few years. After opening its checkbook to help the lines “build up the market” to the tune of $685,000 for Princess Cruises and up to $6 million for Norwegian Cruise Line, both lines do not have deployment at the Bayport Cruise Terminal for winter 2016-2017.
In Norwegian’s recent and big deployment news announcement, Houston will be left out as the Norwegian Jade moves to Tampa. Bay.
For Princess, this winter’s (2015-2016) Caribbean Princess season will not be repeated as that ship also moves back to Florida.
The port said in 2012 that each ship call would be worth $2 million in economic impact.
Princess started in 2013-2014 with a 27 cruise season. Norwegian started at the port in 2014 for an agreement totaling 75 calls over five years with an option for two more years. In addition, Norwegian was reported to get another $2 million from the port if it opted to extend its contract into 2017 and 2018. The ships also received free use of the terminal in the deal.
The ship calls were said to have created between 200 and 300 local jobs.
Prior to these agreements, Bayport Cruise Terminal remain unoccupied since opening in 2008.