Norwegian Cruise Line today announced that it has named BBDO and OMD to be its creative and media agency partners, respectively.
The account had previously been handled by The Martin Agency. The business will now be led out of BBDO Atlanta and OMD Midwest.
BBDO will be responsible for providing creative and strategic leadership and development of a multimedia advertising campaign. OMD will be responsible for media planning and buying across all media channels.
“Norwegian Cruise Line and the cruise industry are on an uptick and we are looking to capitalize on this business momentum,” said Meg Lee, VP and Chief Marketing Officer. “We initiated this review with the goal to identify the best agency partners to help take Norwegian to the next level and accelerate the global expansion of the brand and our unique Freestyle Cruising proposition. In BBDO and OMD, we have found two agencies with proven track records of success with high involvement brands. More importantly, they each have demonstrated a knowledge about creating campaigns that cross multiple channels. They also have shown that they work well – together and with us. We can’t wait to get started.”
It is expected that the first new work from BBDO and OMD will debut in January 2016.