MSC Cruises along with Samsung have developed a tool that creates fully immersive virtual reality tours of MSC Cruises’ ships.

Based on Samsung’s Gear VR headsets and a purpose-built software application, would-be cruisers can walk through many highlights of an MSC ship before setting foot on board.

During the experience, users can “walk” freely through six key areas of the ship, including staterooms, pool areas and restaurants. They can even take a seat in the ship’s theatre and watch one of the many spectacular shows on every MSC Cruises program.

In addition, the 360 sensory technology brings the user the aromas that fill the air of an MSC Cruises restaurant, such as fresh fruit, rosemary and basil, newly baked bread or chocolate.

Other under-development experiences include tours of MSC Cruises’ under-construction prototype ships. These include MSC Meraviglia, a highly versatile, all-ports ship due to enter service in 2017 from the triple homeports of Genoa, Marseille and Barcelona; and MSC Seaside, sailing from Miami in late 2017.


Cruise Industry News Email Alerts