Costa Cruises is mounting a major international advertising campaign on television and in cinemas and online, according to a statement from the cruise line.
Following the domestic launch in Italy Dec. 21, 2014, the campaign will kick off in Germany, France, Spain, Switzerland and Austria. In North America, the campaign will be focused online with Facebook with additional online placements in travel trade and consumer outlets.
The creative theme of the new campaign is based on the brand position that Italian company Costa provides guests holidays featuring "Italy's finest" on all 14 ships of the fleet.
"Our company has 66 years of history in Italy, so we looked back at our roots and decided to focus on Italy and the finest things it offers: passion, style, quality, hospitality," said Norbert Stiekema, Costa Cruises' executive vice president corporate sales and marketing. "The new campaign is based on the idea of a rediscovery of Italian excellence. Onboard our ships in any part of the world it is always possible to find Italy's finest products and services. Only Costa offers the most diverse choice of cruise holidays with a unique Italian touch."
The commercial talks about Italy's finest in terms of lifestyle, through different scenes that reproduce moments on a Costa ship.
The commercial was shot onboard the Costa Favolosa, with some scenes captured on the open-air Promenade of Costa Diadema.
Costa Cruises' new campaign has been executed by Havas Worldwide Milan, under the direction of Costa Cruises' Davide Chiodini, international brand director, and Andrea Cortese, marketing director Italy.