MSC Cruises today announced the winners of its 2nd Annual MSC True Partnership’s Awards.
“MSC’s travel partners are critical to our success and we greatly appreciate the efforts all of our valued partners have made in selling and raising awareness about MSC Cruises in North America in 2014,” said Richard Sasso, president, MSC Cruises USA. “We’re thrilled today to honor our top partners of the year and congratulate all of them on their hard work.”
Awards are given to the line’s top performing North American travel partners for the year based on overall business growth in revenue and guests and continuous partnership support and innovative marketing efforts that drive increased consumer awareness. Winners will be honored during a 4-day cruise on MSC Divina departing from Miami on Feb. 14.
“This year MSC implemented its ‘Serving You’ initiative as a way of working with travel agents to design and develop sales strategies for mutual success,” said Ken Muskat, executive vice president of sales, PR and guest services, MSC Cruises USA. “We couldn’t be more pleased with the results and it’s our honor to recognize the best of the best of MSC’s travel partners today. 2015 promises to bring even better results and we look forward to continuing to work with all our partners as MSC expands its presence in the North American market and abroad.”
MSC True Partnerships’ 2014 Award Winners are as follows:
President’s Award for Overall Partner of the Year
Winner: WMPH Vacations
Home-Based Partner of the Year
Winner: CruiseOne/Cruises Inc.
Online Partner of the Year
Northeast Account of the Year
Winner: American Discount Cruises & Travel
Southeast Account of the Year
Winner: Worldwide Travel & Cruises
Canadian Account of the Year
Winner: Sunwing Vacations
Consortium Partner of the Year