On the heels of a vessel sale to Ctrip earlier this year, Royal Caribbean Cruises continues to move toward an announcement with the Chinese travel company on a joint venture cruise line.
Cruise Industry News has learned that the Miami-based line continues to have meetings with Ctrip executives in Florida, as the two brands work toward a cruise operation involving both companies.
While the Celebrity Century is Ctrip-bound in April of 2015, rumors persist she will be joined in China by more vessels soon after.
Royal Caribbean and Ctrip signed an agreement during the vessel purchase to further explore possibilities.
In Tianjin at the China Cruise Shipping Expo last month, Royal Caribbean Cruises President and COO Adam Goldstein said there was room for an entry-level mass market style product in China. During his presentation, Goldstein said: “There is a role for many different offerings (in the market).”
Carnival Corporation has made it no secret they are trying to do the same thing by partnering with a domestic company to launch a Chinese cruise brand.