MSC Cruises announced the launch of its Inclusive Experiences, a new pricing structure that will allow guests to choose an “experience” based on their own preferences.
With the new pricing structure, guests will have the option of choosing from four different experience categories — Bella, Fantastica, Aurea, and MSC Yacht Club — ranging from a la carte to all-inclusive amenities.
Experiences offered will have a value up to $700+ per person.
Already introduced in most European markets, MSC Cruises is now rolling out the experience pricing in North America.
“This is truly a win-win for travel agents and guests,” said Rick Sasso, president of MSC Cruises USA. “Our unique model means increased profitability for travel agents and improved customer satisfaction as guests have more opportunity to customize their vacation experience based on their own personal desires.”
The inclusive experiences will include the following options:
Bella Experience — Best Price: The Bella experience is designed for value-conscious travelers looking to enjoy the wide-range of amenities and entertainment MSC Cruises offers to all its guests, while having the option to add additional onboard services, such as beverage or spa packages, a la carte. The Bella experience is available for guests booking interior, ocean view or balcony staterooms.
Fantastica Experience — Priority Choice: The Fantastica experience provides guests additional flexibility and comfort options, such as the ability to choose a premium location stateroom and priority choice of early or late dining. Additional benefits in the Fantastica experience include 50 percent off all fitness classes and personal training; free delivery of room service; and enhanced recreational activities for children including cooking and foreign language classes. As a special promotion, guests booking the Fantastica experience for 7-night or longer sailings on the MSC Divina between Oct. 18, 2014 – April 11, 2015 will also receive a beverage package. This experience is available for guests booking interior, ocean view or balcony staterooms.
Aurea Experience — Premium Choice: The Aurea experience bundles several exceptional amenities, including premium choice of balcony staterooms and suites and dining in the main restaurant with “My Choice Dining” flexible times. Additional benefits in the Aurea experience include priority boarding; a beverage package consisting of unlimited alcoholic and non-alcoholic drinks; a spa package with a massage and private spa consultation; access to the exclusive adults only Top 18 sun deck; and all the perks associated with the Fantastica experience. The Aurea experience is available for guests booking Aurea balcony staterooms and suites.
MSC Yacht Club – Elite Choice: The MSC Yacht Club is the line’s signature “ship-within-a-ship” for guests interested in an all-inclusive VIP club level experience. Guests selecting this exclusive experience enjoy a private club with keycard access; priority check-in and check-out reception; signature Butler service; dedicated 24-hour concierge; exclusive Top Sail lounge and pool; 24/7 complimentary alcoholic and non-alcoholic beverages available within the Yacht Club area; and a private MSC Yacht Club restaurant.
Travel agents will receive full commission on the Inclusive Experiences booked by their clients. In addition, MSC Cruises will continue to pay five percent commission on any a la carte options (i.e. shore excursions) that are pre-booked and pre-paid by guests.
The new experience pricing will be available for reservations starting Sept. 23, 2014 for sailings Oct. 18, 2014 forward.