Spring 2016: Royal Caribbean/Celebrity: New Ports and Destinations

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“We try to optimize the fleet for each brand – to deliver on the brand promise and on the sourcing mix of passengers,” said Chris Allen, vice president of deployment and itinerary planning at Royal Caribbean Cruises, where he and Marc Miller, director of deployment and itinerary planning, are responsible for the Royal Caribbean International and Celebrity Cruises brands.

Spring 2016: Holland America: Analyzing Deployment Options

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While the biggest news at Holland America Line is the new Koningsdam, which will cover the Mediterranean, Northern Europe and the Caribbean this year, the line is building back up on the West Coast next winter, adding more sailings to the Mexican Riviera as well as Hawaii and through the Panama Canal.

Spring 2016: From Bar to Shore with Norwegian

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Bermuda Triangle PunchNorwegian Cruise Line is building on successful brand partnerships in the beverage area to drive guest satisfaction and onboard revenue, all based on deployment.

“Guests have told us, and research has told us, that they want to see things that are unique to the region and obviously that will entice them to cruise more,” said Wes Cort, director, restaurant and beverage development and operations, Norwegian Cruise Line Holdings.