“Our product is about being one of a few instead of many,” said Mark Conroy, managing director for Silversea Cruises for the Americas. “It is also a combination of being exclusive and inclusive,” he added.
Transparency is not a word that comes to mind when trying to track cruise industry investments by private equity firms. With few exceptions, they clam up. Perhaps it is because their investments did not turn out, or more likely, that they made out like bandits.
An ambitious turn-around plan in the works for three years is starting to bear fruit as Hurtigruten has returned to profitability, ordered new ships, and has its eyes firmly set on the high-risk/high-reward expedition market, according to CEO Daniel Skjeldam.