Focusing on the Asia/Pacific region, including China and Australia, we are smitten by the enthusiasm of the cruise lines and port executives we have spoken to. China is obviously the big story and promises to drive the industry’s growth into the future. The Chinese market is set on an aggressive growth trajectory with more ships, including newbuilds, being deployed.
P&O is Australia’s home brand, according to Sture Myrmell, president of P&O Cruises Australia. “Australia has seen double digit growth for more than 10 years. We are the backbone of the market and have been driving a lot of that growth, coming up with new products, new types of cruises, new homeports and finding more new customers,” Myrmell said to Cruise Industry News in an exclusive interview.