New Australian Cruise Line Announced

"It was logical that I would want to create a new entrant to the growing Australian cruise market," said Sarina Bratton, after recently launching Orion Expedition Cruises, featuring the 106-passenger, 4,000-ton Orion, Australia's first world-class expedition cruise ship.

Bratton, the former founder and managing director of Norwegian Capricorn Line, is managing director of her latest endeavor.

"My vision evolved with a view to create a unique product that would grow, rather than cannibalize existing markets or duplicate the product offerings of the big cruise lines or model the itineraries on the well-serviced routes," she said.

Bratton pointed out that expedition cruising seemed right because much of Australia lacks the shoreside infrastructure to support mainstream cruise products.

"Australia's varied coastline lends itself to this style of cruising," she added.  

The Orion is currently operating expedition cruises for Travel Dynamics International, and is scheduled to arrive in Sydney in March 2005.

Built at the Cassens Shipyard in Emden, Germany, the Orion features an ice-strengthened hull, bow and stem thrusters and accommodations that distinguish it most from other expedition ships, Bratton said.

"I spent three years searching the world for the right ship," she pointed out. "I wanted high levels of comfort, yet a ship small enough to allow access to places that larger vessels would be unable to reach."

While specific details are still pending, according to Bratton, the Southern Hemisphere winter will include Darwin, Broome, the Kimberly Coast, Arnhem Land, East Timer and Cape York. Southern Hemisphere fall and spring will showcase the Great Barrier Reef and Torres Strait. Southern summer will have the Orion heading south from Sydney to Tasmania and on to Antarctica.

There will be 42 cruises in the first year and pricing will range from approximately (U.S.) $450 to $1,050 per person per night.

"With worldwide cruising experiencing extraordinary growth, it was only natural the same would happen in Australia," she noted, adding that many Australians, having extensively traveled the world, are now wanting to experience even more of Australia - seen as a safe destination by both domestic and international travelers.

The Australian cruise market grew by 32 percent from 116,338 in 2002 to 153,769 in 2003, with a doubling of that number projected by 2007.

Bratton said she plans to have a second ship operating within a period of three years.

Cruise News | Top Cruise Stories

Norwegian Jade

Norwegian Cruise Line Back in Service as Jade Sails…

Jul 26, 2021
Norwegian Cruise Line yesterday officially commemorated its cruise comeback with the Norwegian Jade…
Gus Antorcha, President of Holland America Line, Jan Swartz, Princess Cruises President and Arnold Donald, President & CEO Carnival Corporation & plc in front of Majestic Princess in the Port of Seattle

Carnival's Princess and Holland America Brands Mark…

Jul 23, 2021
Carnival Corporation brands Princess Cruises and Holland America Line held a celebration at the…
Endurance JulietteRowland40

Lindblad Expeditions Launches National Geographic…

Jul 23, 2021
Lindblad Expeditions has officially launched the newest addition to their fleet, the National…
valiant lady mermaid 3 2

Virgin Voyages Unveils New Valiant Lady Mermaid Design

Jul 21, 2021
Virgin Voyages has unveiled the second design for its Valiant Lady ship. According to a press…
Carnival Ships in Miami

Carnival Corporation Aims to Operate 75% of Cruise…

Jul 20, 2021
Carnival Corporation today announced that it expects to resume guest cruise operations with 65…
Carnival Freedom

Carnival Cruise Line to Bring Back More Ships in…

Jul 19, 2021
Carnival Cruise Line announced today that three more ships will resume guest operations in…
The Carnival Horizon in Curacao

Carnival Corporation Restart Update Brand by Brand

Jul 18, 2021
Expecting to have 42 ships back in service by the end of November, Carnival Corporation is…
Costa Firenze

Costa Fleet to Emerge Newer and More Efficient

Jul 17, 2021
With two newbuilds entering service in 2021, the Costa Cruises fleet is undergoing major changes.…

Canada Will Lift Cruise Ship Ban For 2022 Season

Jul 15, 2021
Canada will lift its cruise ship ban as of Nov. 1, 2021, according to a statement from the Minister…
Carnival Dream new colors

Carnival Dream Gets New Hull Design

Jul 15, 2021
The Carnival Dream has become the latest Carnival Cruise Line ship to be adorned with a new hull…
Oasis of the SEas

Here Are the 13 Ships Approved for Test Cruises

Jul 14, 2021
The U.S. Centers for Disease Control and Prevention (CDC) has approved 13 ships for simulated…
Norwegian Encore

Norwegian Cruise Line Holdings Sues Florida Over…

Jul 13, 2021
Norwegian Cruise Line Holdings (NCLH) filed a lawsuit on Tuesday against the surgeon general for…
Freedom of the Seas

Royal Caribbean Set to Start Selecting Volunteers for…

Jul 13, 2021
Royal Caribbean International will shortly be selecting volunteers to help complete test cruises as…
Sustainable Sailing

Cruise Industry News to Publish Special Sustainable…

Jul 13, 2021
Cruise Industry News today announced it will publish a special one-time magazine, Sustainable…
The Costa Smeralda

The Five Biggest Cruise Ships in Service

Jul 13, 2021
Some of the world’s largest cruise ships are already back sailing. Cruise Industry News has…

Email Newsletter

Get the latest breaking cruise news. Sign up.

Cruise Ship Orderbook

99 Ships | 208,972 Berths | $60 Billion | View

New 2021 Expedition Report

Cruise Industry News Expedition Cover


Market Overview

Complete Insight

2027 Outlook

New Players

Full Coverage

Order Today

All New 2021 Annual

Cruise Industry News 2021 Annual


Entire Industry

Supply Data

All Companies

400 Pages

Digital Access

2027 Outlook

Order Today