New AIDA Ships

New ships are in the pipeline at AIDA. "We have developed a wonderful new project with Carnival Corporate Shipbuilding and are in discussions with shipyards at the moment," AIDA President Lars Clasen told Cruise Industry News just prior to announcing his own move to Deutsche Seerederei. While he would not release any more details, Clasen did suggest that the new ships will be somewhat larger than the existing fleet. The first delivery is expected in 2007.  

The club ship concept was first introduced in 1996 and has since been refined. The AIDAblu offers service elements that were adopted from the A'Rosa Blu. "We have broadened the AIDA concept," Clasen said. "We have added more choices, more service elements and made the concept more sophisticated. But we have maintained all the efficiencies," he added. "The new ships will offer a further development of the AIDA concept - slightly bigger, but not much."

"The key to successful cruise ship operations is to have the lowest possible cost," Clasen explained. "If you can achieve that with medium-sized ships, you are fine," he said, adding that AIDA's cost structure compares favorably to cruise lines operating much larger ships.

Clasen explained that gaining cost efficiencies starts with the design process of a ship. He noted that AIDA splits each day into 15-minute intervals of what the guests can be doing, what value they can receive, and what they may be willing to pay for.

"We are not just saving money by offering buffet food service," Clasen said. "We also have other departments with much lower crew compliment, and our processes and ship designs are also different. We have the efficiencies of bigger ships." He also pointed out that the buffet service is different too, with many different islands with staff serving, carving or cooking, while there are no lines. "This is why people accept it," he added.

Deployment

This summer, The AIDAblu sails in Northern Europe, while the other three ships are in the Mediterranean. The AIDAvita is sailing from Palma de Mallorca, while the AIDAaura is sailing from Heraklion and the AIDAcara from Antalya - all three offering alternating seven-day itineraries.

Next winter, the AIDAcara, which was in the Far East this past winter, will instead be sailing from Palma de Mallorca. The AIDAblu goes to the Canary Islands, while the other two go to the Caribbean, the AIDAvita sailing from the Dominican Republic and the AIDAaura from Jamaica.

The Far East winter program of the AIDAcara will not be repeated. Clasen explained that last season was impacted by the war in Iraq and SARS, both of which necessitated discounting to fill the ship, in addition to high flight costs. He described the winter deployment of the AIDAcara out of Palma de Mallorca as AIDA's version of "homeland cruising."

Cruise News | Top Cruise Stories

SeaDream II

SeaDream Announces 2020 Mediterranean Program

Sep 20, 2018
SeaDream Yacht Club today announced its 2020 Mediterranean season. The itineraries will highlight…
2019 China Market Report

2019 China Cruise Market Report Released

Sep 18, 2018
Cruise Industry News has released a new report outlining the latest developments in the Chinese and…
P&O Aurora in the Azores | Photo: Antonio Simas

British Cruise Brands Surging with New Ships, More…

Sep 17, 2018
The big brands serving the British domestic cruise market: P&O UK, Cunard, Marella Cruises, in…
Job Listings

Latest Cruise Jobs: September 16

Sep 16, 2018
A look at recent key job opportunities around the cruise ship industry: Latest Key Jobs: Employer…
Celebrity Edge

Video: Celebrity Edge Shipyard Hyperlapse Tour

Sep 14, 2018
Take a high-speed video tour of the new and innovative Celebrity Edge, which is currently under…
Venture Launch

National Geographic Venture Launched

Sep 13, 2018
The National Geographic Venture was officially launched earlier this week as the Lindblad…
Regal Princess

Regal Princess First Cruise Ship to Plug Into…

Sep 12, 2018
The Regal Princess became the first cruise ship to plug into shorepower in Norway this week as…
Captains in Cadiz

Fred. Olsen Cruise Lines Reunites Fleet for ‘Captains…

Sep 11, 2018
Fred. Olsen Cruise Lines has celebrated an historic coming together of its fleet of four ocean…
Norwegian Encore Hull Art

Norwegian Encore Hull Artwork Unveiled

Sep 11, 2018
Norwegian Cruise Line today revealed that Eduardo Arranz-Bravo, the Spanish artist, created the…
Havila Vessel Rendering

Havila to Build Two Ships at Turkish Shipyard

Sep 11, 2018
Havila will build two of its ships set for Norwegian coastal service at Tershan Shipyard in Turkey,…
MSC Seaview in Barcelona

Spanish Cruise Market Boosted by New Ships

Sep 11, 2018
According to key travel agents in Spain, the cruise industry is booming, helped in part by the new…
Jurgen Bailom

Zen Cruises Targets May 2019 Start Up from Mumbai

Sep 10, 2018
“Our brand will be a contemporary product for Indian tourists while offering a culturally relevant…

Email Newsletter

Get the latest breaking cruise news. Sign up.

Cruise Ship Orderbook

113 Ships | 268,854 Berths | $67 Billion | View

Latest Magazine Issue | Summer 2018

CIN Summer2018

In This Edition:

Europe

Expedition

Food + Beverage

Working at Sea

Executive Profiles

Connectivity

Cruise Experience