New AIDA Ships

New ships are in the pipeline at AIDA. "We have developed a wonderful new project with Carnival Corporate Shipbuilding and are in discussions with shipyards at the moment," AIDA President Lars Clasen told Cruise Industry News just prior to announcing his own move to Deutsche Seerederei. While he would not release any more details, Clasen did suggest that the new ships will be somewhat larger than the existing fleet. The first delivery is expected in 2007.  

The club ship concept was first introduced in 1996 and has since been refined. The AIDAblu offers service elements that were adopted from the A'Rosa Blu. "We have broadened the AIDA concept," Clasen said. "We have added more choices, more service elements and made the concept more sophisticated. But we have maintained all the efficiencies," he added. "The new ships will offer a further development of the AIDA concept - slightly bigger, but not much."

"The key to successful cruise ship operations is to have the lowest possible cost," Clasen explained. "If you can achieve that with medium-sized ships, you are fine," he said, adding that AIDA's cost structure compares favorably to cruise lines operating much larger ships.

Clasen explained that gaining cost efficiencies starts with the design process of a ship. He noted that AIDA splits each day into 15-minute intervals of what the guests can be doing, what value they can receive, and what they may be willing to pay for.

"We are not just saving money by offering buffet food service," Clasen said. "We also have other departments with much lower crew compliment, and our processes and ship designs are also different. We have the efficiencies of bigger ships." He also pointed out that the buffet service is different too, with many different islands with staff serving, carving or cooking, while there are no lines. "This is why people accept it," he added.

Deployment

This summer, The AIDAblu sails in Northern Europe, while the other three ships are in the Mediterranean. The AIDAvita is sailing from Palma de Mallorca, while the AIDAaura is sailing from Heraklion and the AIDAcara from Antalya - all three offering alternating seven-day itineraries.

Next winter, the AIDAcara, which was in the Far East this past winter, will instead be sailing from Palma de Mallorca. The AIDAblu goes to the Canary Islands, while the other two go to the Caribbean, the AIDAvita sailing from the Dominican Republic and the AIDAaura from Jamaica.

The Far East winter program of the AIDAcara will not be repeated. Clasen explained that last season was impacted by the war in Iraq and SARS, both of which necessitated discounting to fill the ship, in addition to high flight costs. He described the winter deployment of the AIDAcara out of Palma de Mallorca as AIDA's version of "homeland cruising."

Cruise News | Top Cruise Stories

Coral Adventurer

Coral Expeditions to Build Another New Ship

May 16, 2019
Coral Expeditions is building a sister ship to the recently launched Coral Adventurer. The new…
Hondius

Oceanwide Confirms Second Expedition Newbuild with…

May 15, 2019
Oceanwide Expeditions will build a second new ship for a October 2021 delivery, said Wijnand Van…
Seabourn Venture

Expedition Cruise Market: 8,500 New Berths

May 15, 2019
Between 2019 and 2023, 41 new expedition ships will be delivered from 17 cruise operators,…
2019 CIN Expedition Report

New Cruise Expedition Market Report Released

May 14, 2019
The 2019 Expedition Market Report by Cruise Industry News is now available, offering a full…
P&O and Costa ships docked in St. Maarten

Cruise Lines 2019 Q1 Breakdown: By the Numbers

May 13, 2019
Cruise Industry News takes a look at the financial performance of the “big three” following the…
Spirit of Discovery

Saga Newbuild Spirit of Discovery Floated Out

May 12, 2019
Saga's first-ever newbuild the Spirit of Discovery, left the building hall on Sunday at Meyer Werft…
Double Norwegian Call

NCLH: Pricing Up, Profits Up

May 10, 2019
“We entered 2019 in a record booked position and at higher prices,” said Frank Del Rio, president…
The Silver Shadow

Largest Luxury Brands By Regional Deployment

May 09, 2019
There are 19 key sailing regions around the world, and for 2019, these companies are the largest…
Ramon Freixa

MSC Expands Ramón Freixa Deal With Two New Restaurants

May 07, 2019
MSC Cruises announced a further extension of its partnership with two Michelin-starred Spanish chef…
Independence of the Seas

Royal’s Onboard Revenue Spike Driven by Experiences

May 06, 2019
Onboard revenue for Royal Caribbean Cruises was up significantly in the company’s first quarter,…
Celebrity Edge

Celebrity Edge Performing at Exceptional Level

May 03, 2019
“We continue to enjoy delicious yields on our new ships from last year, the Celebrity Edge and the…
Scenic Eclipse

Scenic Eclipse Moved to Viktor Lenac

May 02, 2019
The Scenic Eclipse has been moved from Uljanik to Viktor Lenac in Rijeka, Croatia. The latter is…

Email Newsletter

Get the latest breaking cruise news. Sign up.

Cruise Ship Orderbook

123 Ships | 261,578 Berths | $68 Billion | View

New 2019 Annual Report

CIN Annual Report

In This Edition:

2027 Projections

Global Outlook

North America

Europe

Asia/Pacific

Fleet Data

Market Reports