MSC Cruises is pleased to announce the company’s first dedicated agent loyalty program.

The program was created in recognition of the important role each and every travel agent has played in the line’s phenomenal growth from four ships four years ago to eight ships today and four more on the way.

The new MSC Rewards True Partner Loyalty Club is MSC Cruises’ way of saying “thank you” to its loyal travel agent supporters. In another sign of appreciation for agents’ dedication, the line is also announcing the beginning of a special pre-registration period that will help its loyal agents earn even bigger rewards.

“MSC Cruises has always recognized the importance of each individual travel agent. That is why we maintain an aggressive commission structure. We have developed this loyalty program for individual agents as yet another way of showing our appreciation for your ongoing support,” says Richard E. Sasso, president and CEO of MSC Cruises (USA).

The new loyalty program is in addition to the already high-level commissions the line offers on the cruise portion, as well as the 10% commission on air, pre-booked shore excursions, pre-booked spa packages, hotel/land packages and transfers.

Agents who register at will earn points for bookings made with MSC Cruises; accumulated points can be redeemed for special rewards, which will be announced at a later date.

By pre-registering during this special period, agents will automatically earn 1,000 points to get them started. They will then earn additional points based on bookings, garnering 1,000 points for each day booked on an MSC Cruises ship.

Plus, being a member of MSC Cruises’ loyalty program also doubles your chances to win cash rewards in the line’s year-long “The Orchestra is Coming to Town” cash giveaway – instead of having a chance to win $500 in the weekly cash giveaway, loyalty program members are eligible to win $1,000 – and as much as $2,000 if they also have bookings on the MSC Orchestra or MSC Lirica for the 2008-09 Caribbean season.

For more information on MSC Cruises’ travel agent loyalty program or to pre-register, visit