Princess Cruises has appointed 30-year entertainment industry veteran Adrian Fischer as vice president of entertainment.

Fischer will lead the cruise line’s entertainment operations across a fleet of 17 ships that encompasses dozens of production shows, hundreds of guest entertainers, and an extensive variety of passenger programs. In this new role, he will not only focus on maintaining the high-quality of Princess entertainment offerings, but will also create new events and programs to keep Princess’ audiences engaged and excited.

“Adrian’s impressive and diverse entertainment background will be a perfect complement to Princess as we strive to delight audiences across the globe,” said Rai Caluori, Princess Cruises executive vice president of fleet operations.

Fischer’s extensive experience in the entertainment industry includes music, theater, theme parks, and performance art. Most recently, Fischer served as vice president of entertainment for Carnival Cruise Lines, where he led a global team of 1,300 employees, and launched a number of key initiatives including many elements of the line’s Fun Ship 2.0 initiative.

He has also held executive positions at SeaWorld Parks & Entertainment in San Diego, Blue Man Group in New York City, and the Walt Disney Company in Anaheim and Orlando.

He holds a Bachelor of Arts degree from the University of Alberta, Edmonton, and a Master of Fine Arts degree from the University of California at Los Angeles.