MSC Cruises today announced the winner of its ‘moments’ video contest as Argentinian director and photographer Luciano Andres Gallo with ‘Mediterranean Life’.

In March 2013, video crowd sourcing player Userfarm asked its video makers to capture MSC’s unique Mediterranean spirit through short, original videos which demonstrate the company’s belief that "life shouldn’t be measured by the minutes we experience, but by the moments we enjoy."

From the 54 entries received, MSC shortlisted the 10 best videosand the selected clips were posted to MSC’s worldwide Facebook pages, where fans then voted for their favourite video.

Gallo’s original and moving ‘Mediterranean Life’was the clear winner, with over 1,100 votes from MSC Facebook fans around the world.

Produced Using original footage shot during two summers in Italyand set to the soundtrack of Marcus Loeber’s The Beauty Of A Second, the video brings the flavours, colours, soundsand moods of the Mediterranean, and MSC’s concept of measuring life in moments and not minutes, vividly to life.

Stay tuned for the final “mashup video” based on the 10 shortlisted videosmixed with the best moments of MSC’s unique brand manifesto, which will be posted to MSC Cruises’ Facebook pages next month.